The Starting Line

Ideas aren’t going to write themselves, so we’re here to provide some of our insights into digital marketing, tech developments, and brand building.

Game Genre Deep Dive: Roguelike and Roguelites

Game Genre Deep Dive: Roguelike and Roguelites

First in a series of articles, we’ll explore popular game genres from the past decade, and study what makes the gameplay experience just so riveting. As more businesses are understanding the importance of gamification and making their own web games, be it in marketing or otherwise, it helps to know what gameplay loops are trendy and how those loops can enhance your messages.

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Time to Play the Game – Things Professional Wrestling Taught Me About Marketing

Time to Play the Game – Things Professional Wrestling Taught Me About Marketing

There are only a few times in your life that you will come across something you deeply feel for. While I came to love marketing in my late teens, wrestling was my earliest passion that has followed me through till today. As I grew older, I cared for wrestling in different ways, and most recently for the brand building and marketing principles it has taught me to apply in my work.

Today I’d like to share some of them with you.

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A Date at the Museum During a Pandemic

A Date at the Museum During a Pandemic

It’s date night, and that usually means a night out doing something fun together. Maybe experience some art, culture, and expensive wine at the museum. But of course, that’s not happening anytime soon. Everything’s closed. Parks, exhibitions, your favourite eateries.

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What Makes an IP Strong

What Makes an IP Strong

While the legalities behind protecting intellectual property (IP) are clear as day, building a strong one isn’t. In today’s post, we look at some key elements that make an IP strong in the 21st century.

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In the Time of Covid-eo Games

In the Time of Covid-eo Games

In today’s post, I want to start thinking about how immersion permeates through our lives, especially during this turbulent time of Covid-19.

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