First in a series of articles, we’ll explore popular game genres from the past decade, and study what makes the gameplay experience just so riveting. As more businesses are understanding the importance of gamification and making their own web games, be it in marketing or otherwise, it helps to know what gameplay loops are trendy and how those loops can enhance your messages.

There are only a few times in your life that you will come across something you deeply feel for. While I came to love marketing in my late teens, wrestling was my earliest passion that has followed me through till today. As I grew older, I cared for wrestling in different ways, and most recently for the brand building and marketing principles it has taught me to apply in my work.

Today I’d like to share some of them with you.

It’s date night, and that usually means a night out doing something fun together. Maybe experience some art, culture, and expensive wine at the museum. But of course, that’s not happening anytime soon. Everything’s closed. Parks, exhibitions, your favourite eateries.